CRO (conversion rate optimisation) is used in eCommerce to increase the conversion rate of the website; that being an increase in the number of site visitors that convert into customers.
The general idea is to make the site as user-friendly and straightforward as possible, removing, or at least improving on, any obstacles that a prospective customer may encounter whilst visiting your site that may otherwise cause them to lose interest and leave before making completing their purchase.
CRO is often the first thing to consider when a company is looking to implement a new campaign as if they can increase the conversion rate of existing traffic, then they are better able to maximise profit potential.
Conversion rate optimisation is an integral part of eCommerce and something that a business should constantly monitor and improve in order to stay ahead of the game.
There are a lot of ways in which the CRO of a site can be improved, from basic knowledge such as page speed, price and speed of delivery options, clear images; to more advanced measures such as user tracking and user testing (usually one/one or group testing).
How can we help?
CRO can be very technical or very basic. There are different levels, however, the level you will need will differ depending on your business/ marketing goals.
We will establish these goals with you during our initial discussions, identifying which solutions will work best for your individual business.
To begin, we will seek to tick off some ‘quick wins’ to maximise your website’s conversion rate. Following this, we will then formulate a plan to tackle the more technical tasks so that we can focus on achieving and maintaining the best possible results in the long term.