Digital marketing is the exchange of marketing services via digital technology and the internet.
Digital marketing allows a multi-channel strategy; businesses can advertise their products or services on social media, search engines, emails, blogs, e-books, display advertisements and more. With the wealth of customer data available, digital marketing allows us to segment the market and target our desired customer base.
There is a number of ways in which digital can benefit the marketing efforts of a company. The overall idea is generally to boost sales performance, with the added bonus of heightened brand awareness, using online tools and channels that can be accessed easily by a business’ prospective and existing customer base.
Whilst it is not a one size fits all approach, digital marketing is suitable for B2B, B2C and eCommerce businesses alike.
How can we help you with digital marketing?
We offer a broad range of digital marketing and eCommerce services:
- Google Adwords review & management
- Facebook advertising review & management
- Retargeting advertising
- SEO (Search Engine Optimisation) review & management, including technical and off-page
- Email marketing review & management
- Affiliate Marketing review & management
- Conversion Rate Optimisation review & management
- Full Website audits
- Copywriting for articles, blogs and products
- One-off or ongoing Coaching/Training for any/ all of the services above
If you are unsure what you need or have something specific in mind, please contact us using the details below and we will get in touch ASAP to discuss your requirements further.