Retargeting advertising is a very influential tool in digital marketing

Chances are, if you aren’t already using retargeting as a part of your online marketing approach, you will be being retargeted right now by a company who are.

Retargeting is the delivery of your adverts to existing and prospective customers based on previous engagement that they have had with your website.

As users visit your site and leave, retargeting will deliver your ads to them as they browse other sites, including social media, in an attempt to bring them back to your site.

The adverts displayed are usually focused on the item/ service that the user was viewing before they left the site, re-igniting interest with the user and effectively converting your bounced traffic into sales.

How does it work?

The technical bit: Retargeting uses cookies and a little bit of code which can sometimes be described as a pixel.

In brief, the code is placed in your website (completely invisibly to your audience) and when a user visits your site, the code leaves a cookie in the user’s browser. 

When the user leaves your site without making a purchase, the cookie will let your retargeterknow if there is ad-space on the next sites that they visit and this is when your adverts are displayed to your customer.

It can be so effective as these ads re-engage users who already have awareness of your brand and who have already demonstrated an interest in your products/ services.

How can we help you with Retargeting Advertising?

If you would like us to assist with Retargeting Advertising, please get in touch.

We can help you put retargeting advertising in place, or we can consult with you to help you get the most from your existing campaigns.

Either way, we work closely with you and provide ongoing support to make sure you are achieving the best results possible.

We currently offer the Retargeting Advertising services below:

·        Facebook Ads Retargeting

·        Instagram Ads Retargeting

·        Google Ads Retargeting

For More information on how we can help you, please contact us below.

Need help with your retargeting campaign? Contact us today!