SEO is a digital marketing tool that increases both the quality and the quantity of organic traffic (which means non-paid) that lands on your website by improving your rankings within search engines, such as Google.
It is about understanding what web users are searching for when they are seeking your products or services online and making sure you are visible to them.
Using carefully crafted techniques and content, Search Engine Optimisation allows your brand more online exposure by increasing your visibility to users of a search engine.
Optimising your website with SEO will ensure that search engines like Google or Bing (which are the two main search engines here in the UK) know better information about your products and services, which will help your content be indexed correctly and be displayed within the search engine’s results pages.
Whilst there is a multitude of online marketing platforms, for example; social media and paid advertising, that can bring traffic to your website, the majority of web traffic is driven by search engines, which is why SEO is a major marketing tool for any lead generating website or eCommerce store.
How can we help you with SEO?
If you would like us to assist with your SEO project, please feel free to contact us and our skilled team in Sunderland will do our best to help you to get the most from your current website.
Your Account Manager will contact you to discuss your requirements and goals so that our digital marketing and e-commerce consultant can get to work on generating more relevant traffic for your website.
Rogers & Rogers currently offer you a range of SEO agency services including:
- Full site SEO Audit
- Identify and fix on-page issues
- Identify and fix technical issues
- Identify and Fix page speed issues
- Keyword Research
- Consult on content creation based on research and goals
- Search Engine Optimisation training
- Ongoing consultancy & support
Utilising SEO for your business and eCommerce store is important, so if you feel like you need some training in SEO then we can help. Rogers & Rogers offer 1-to-1 training to individuals on SEO in Sunderland, Durham and Darlington areas.
Training can follow a framework based on the individual needs of the company or a specific problem. Alternatively, the training can also cover all aspects of SEO to ensure the candidate has an overall knowledge of the marketing tool.
To get started or to request more information on how we can help you please contact us below.