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Training the online workforce

I have been doing a lot more training & coaching than I would normally, especially at this time of year.

Although the work is usually much shorter than providing our other services, unless we plan out a framework, the sense of achievement I have passing my skills and advice to others has been amazing!

Whether is been individuals in bigger businesses, small businesses or those starting out in eCommerce and Digital Marketing, I walk away with a smile on my face each time!

It’s also great to see changes being made straight away and see results come in too and to see the happiness it creates!

In terms of training/coaching, Rogers & Rogers can help with:

  • eCommerce and the joys of everything involved
  • Digital Marketing and lead generation
  • SEO training
  • Google Ads training
  • Facebook Ads training
  • Bespoke training or coaching on specific problems

The picture? It was taken on a recent walk through Castle Eden Dene. I love it because if you look at where the trees are growing from you will see that it is from one fallen tree! To me it shows the lives you can create from learning to adjust in life to your surroundings and not let set backs be the end! Was a very surreal moment that day! 😀

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B2B eCommerce: Will it be bigger than B2C?

I have personally seen a massive increase in B2B eCommerce over the past few years.

A recent Forbes article has suggested: ‘B2B eCommerce, when compared to the B2C industry, is projected to be two times bigger than B2C in 2020’.

The main benefits my clients who are using B2B eCommerce are:

  • Always on, 24/7
  • Self-service
  • Freely available content

Are you B2B and want to get into eCommerce? Give me a shout.

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Facebook Ad’s Break Down Tool

My favourite tool for Facebook Ads?

The breakdown tool for reporting and analysing.

This simple tool will let you know much more about where your sales and leads are coming from within your targeting. It helps you laser focus on what is working and cull what is not working.

It can also settle some arguments within the office too, which is nice! 😂

What’s your favourite tool for Facebook ads?

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Payments Gateways: What rate are you getting?

Whats your favourite payment gateway?

For me, its Stripe. Low fee’s, easy to use, easy integration. Not had a problem in the past 2 years.

But there are big ones out there too, most commonly Worldpay and Sagepay. Each has their own Pro’s and Con’s and when you get used to one it’s easy isn’t it?

But what about fees?

If you are in a low margin industry then fee’s are a big deal. I have seen some as low as 1% when you have volume but many often start around the 3-4% mark if you are starting out online or online sales are not at a great volume yet. Hence why I think Stripe is great!

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Utilise the Search Terms report on Google Ads

I really don’t want to have to say this.

Not because I think it won’t help.

But because everyone should be doing it anyway!

Go and check your Search Terms report on Google Ads!

No, not your keywords list!

The search terms report that shows you exactly what searches your ads are showing up for.

You should add any search terms you don’t want to spend money on to a negative list too! I call this that sort of spend wastage 🗑

We did this for an Electric Car client recently and saved so much too quickly.

Need help to find the report? Give us a shout! 😀