I really don’t want to have to say this.
Not because I think it won’t help.
But because everyone should be doing it anyway!
Go and check your Search Terms report on Google Ads!
No, not your keywords list!
The search terms report that shows you exactly what searches your ads are showing up for.
You should add any search terms you don’t want to spend money on to a negative list too! I call this that sort of spend wastage 🗑
Need help to find the report? Give us a shout! 😀