How AJAX Helps eCommerce

AJAX is an acronym for Asynchronous JavaScript and XML. It is a technique used to create fast and dynamic web pages by allowing them to be updated asynchronously. Simply put, AJAX will enable you to update parts of your website without reloading the entire page. This technique can be very beneficial to anyone running an eCommerce website, and here are a few ways of how it can help boost your business.

Increased speed

AJAX is mainly used to improve the speed and performance of a web application. It uses client-side scripting to communicate with the web user’s server and exchange data. It cuts down on network load by only retrieving the required data. This gives web users better response time and increased speed.

Improved user experience

Unlike classic webpages that must reload the entire page, AJAX allows web pages to update serially by sharing small amounts of data with the server at a given time. It makes it possible to update parts of your website without reloading the entire page, therefore facilitating faster browsing, improved browser performance, and a more responsive user experience.

Easier navigation

AJAX can be designed to allow easy transition between web pages instead of using the typical back and forward buttons on a browser. This reduces the number of round trips by minimising the number of page transitions in your web application, making it easier for clients to navigate your eCommerce website.

Reduced bandwidth usage

By incorporating AJAX applications into your eCommerce website, your customers will benefit from low data usage. Since the server-side functions are only called according to the customers’ activities and only part of the display is refreshed, there isn’t much hogging on their bandwidth. This allows customers with a poor internet connection to access and use your website without any problems.

Increased compatibility

When running an eCommerce business, it is crucial that customers are able to access your website from various browsers. AJAX supports most popular browsers such as Internet Explorer, Opera, Apple Safari, RockMelt, Mozilla Firefox, etc.

For more eCommerce advice, please continue browsing the rest of our website.

Photo: Free image by Pixabay